Fan Fit – Case Study Test

The Full Fan Fit Case Study can be downloaded here .  Thanks to smartphones, fast internet speeds, social media and apps, sports fans have become “hyperdigitalised” (Lawrence and Crawford, 2018). Sports clubs are also an example of very popular brands with loyal and...
The Future of Digital and Sports

The Future of Digital and Sports

Digital Fitness FAN FIT Other Posts The Future of Digital and Sports   Digital Fitness Sector The digital fitness sector is growing. The market for apps is expected to grow 10 times from  $2.4 billion in 2013 to £26 billion by 2017 and this is just the start. All...