Due to the COVID-19 pandemic, here at Fan Fit HQ, and working with our partners and funded by the Innovation Foundation, Nesta, we’ve started a campaign to help fans in lockdown. The Fan Fit App is already designed to help fans create digital communities around their favourite brands whilst maintaining a healthy competition between them through step tracking. However, we wanted to reach out to fans of our partners Salford Red Devils and Rangers Charity Foundation with Rangers FC. We wanted to hear from fans and help them keep active in lockdown, keeping fit and well.
Working with our partners, we asked fans to send us a short video (filmed landscape) answering the following questions:
- How are you keeping active in lockdown?
- What tips have you got for fans to keep up their spirits in lockdown?
- What are you looking forward to most when restrictions are lifted?
- How is the Red Devils Fit app helping to keep you motivated?
- What would you say to anyone that hasn’t downloaded the Red Devils Fan Fit app yet?
Our partners launched the campaign in the first week of June and the results and reception have been fantastic with lots of fans and others getting involved and thousands of views on the videos. The content was posted on Twitter, Facebook and YouTube and fed automatically into the respective Fan Fit apps. You can see some examples below. If you’d like more information on Fan Fit, Helping Fans in Lockdown or to get involved, please drop us a line.
1️⃣: “The Fit Bears App has helped me to keep track of my fitness and what my friends are up to during lockdown!” – Ross Hamilton, @RangersFC fan. 💙
— RFC_Charity (@RFC_Charity) June 4, 2020